It All Begins Here

For the Brooks Run Month campaign, I collaborated with the copy team to develop labels appealing to runners of all levels. Campaign assets combined new studio-captured imagery and existing Brooks assets.

Collection of six outdoor trail signs with blue and green accents, including a mock license plate, badges, and posters with phrases like "Catch Brooks," "Track Trail," "Slow Down," and "Happy Trails."
A woman running outdoors in a pink tank top, white shorts, and running shoes, with desert mountains in the background. Text overlay says 'Brooks Month at Academy' and 'Slow Down for What?'. Button says 'Shop Now'.
An image of a women's running shoe with labels highlighting its features, including lightweight DNA flash foam cushioning, mesh upper for foot security, and rubber outsole for traction, with text indicating it is the launch 11 model.
A man jogging on a desert road with cacti and bushes, wearing sunglasses, a light-colored t-shirt, black shorts, and running shoes, under a clear blue sky.
An advertisement for Launch 11 men's road-running shoes with annotations. The shoe is blue with black and gray accents. Features highlighted include mesh upper, lightweight DNA flash foam cushioning, and rubber outsole for increased traction.
Black running shoe with white sole and pink accents on a blue background with text promoting maximum cushioning and comfort, and a circular logo reading Happy Trails.
Image of Brooks running shoes with promotional stickers reading "Catch Brooks if you can" and "Brooks Month at Academy 2025" against a blue background, with a "Shop Now" button.
White and blue Brooks Ghost running shoes with yellow laces on a black background.
Pair of white and blue Brooks running shoes with peach laces on a black background.
A man running outdoors, wearing a purple T-shirt, blue shorts, white sneakers, and a smartwatch, with a blurred background of a stone wall.
A man running outdoors on a wooden path, looking at his smartphone, with greenery and blurred background.
Man running up outdoor concrete stairs with greenery in background.
A man running outdoors on a trail, wearing a blue sleeveless shirt, black shorts, orange running shoes, and white socks, with a blurred background of trees and bushes indicating motion.
A group of seven people running on a dirt trail through a wooded area.
Group of six people running outdoors on a dirt path in a rural area with power lines and trees in the background.
Two people running outdoors during sunset, on a grassy trail