The Brief:

Craft a punchy, ownable brand name for a premier Chicago venue offering private film, photo, and event spaces to creative agencies, producers, restauranteurs, and high-net-worth clients seeking a luxury hospitality experience. Ideally 1–2 syllables and effortlessly recallable, the name must balance a subtle, non-cliché nod to Chicago’s local character with an exclusive, rebellious "speakeasy" vibe—evoking an insider secret.

A black background with a gold outline of a rabbit leaping.

Sign for Green Relish restaurant mounted above the entrance to a brick building with a glass door and large window.

Round sign with black frame reading "Green Relish" in gold letters, mounted on a brick wall.

A man wearing a black T-shirt with the words 'Green Relish' printed in gold and white letters, standing against a textured gray wall.

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Social Media Brand Tone

Goal: Establish a distinct social media identity for Green Relish, we traded standard venue promos for an irreverent tone rooted in Chicago culture and deadpan wit. By pairing high-end interior and editorial photography with cheeky local commentary—from hot dog sacrilege to Al Capone nods—we focused on building an authentic community first, letting the algorithm follow.

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