This concept started from a scrapped giveaway bat design and evolved into a bigger question: why are sports leagues underutilizing the world's most energetic fanbases? Instead of settling for a single plastic bobblehead night, this spec project imagines a full league-wide Anime Week takeover. It merges retro, gritty anime visual direction with modern streetwear and global streaming activations to prove how exciting the game can be for younger fans. Read the full concept here.