Objective: Launch a premier bilingual equipment rental brand in South Texas, that’s memorable in both English and Spanish.
The orange and yellow colors in the Titan logo are inspired by the Houston Astros' vintage palette, reflecting the awesome Texas sunrises and sunsets. This symbolizes the dedication to hard work, from dawn to dusk, and resonates with the soulful melodies of Leon Bridges' "Texas Sun." Furthermore, the prominent burnt orange is a nod to UT Austin and the enduring spirit and tradition of the great state of Texas.
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