I led and collaborated on weekly omnichannel strategies—aligning internal teams, agencies, and executives to execute everything from private label campaigns to high-profile partnerships with Nike and Whataburger.

Brooks run month campaign—email and CRM
Go to market email and social media
Advertisement for shorts featuring two pairs of athletic shorts, one pink with a white pattern and one plain white with a Nike logo, with a banner stating "Shorts season is here"
Advertisement for Academy Sports + Outdoors promoting Air Max Day on March 26. Features images of various Nike Air Max sneakers with prices starting at $79.99, and a button to shop the collection.
Digital advertisement for Academy Sports + Outdoors featuring a sale on camouflage clothing and shoes, offering 20% off sitewide, with an image of a woman dressed in camouflage hunting gear using binoculars.
Academy Sports and Outdoors "Retro" collection
Academy Sports and Outdoors "Retro" collection. Retro vibe video
Whataburger and Academy Sports and Outdoors collab.
Academy Sports and Outdoors "Mothers Day" deals
Orange background with white text saying "KETCH IT" and an illustration of a white bicycle with a basket on the front.
An advertisement for game day folding chairs starting at $5.99, featuring a red folding chair with people in the background at an outdoor event. 
Diamond sports—aka baseball and softball!

I worked alongside the copy and production teams to develop brand spots and OLV content