A Fortune 500 MVP

During my tenure at Academy, I contributed to the enhancement of the digital strategy across email, social media, and paid media channels. The following represents a selection of projects from that period.

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A promotional advertisement for Academy Sports + Outdoors featuring a collection of Converse sneakers, including black and white high-tops, and white low-tops with designs. The ad highlights free shipping on orders over $25 and promotes easy gear access with options like pick-up, same-day delivery, and free shipping.
Four different styles of Converse sneakers on a black background, including high-top, embroidered, classic, and on-trend white sneakers.

Converse partnered with Academy for a rapid back-to-school campaign aimed at reintroducing the brand to Academy's customer base. My team and I swiftly executed a billboard and email campaign within days to meet this request.

Advertisement for shorts featuring two pairs of athletic shorts, one pink with a white pattern and one plain white with a Nike logo, with a banner stating "Shorts season is here"
Advertisement for Academy Sports + Outdoors promoting Air Max Day on March 26. Features images of various Nike Air Max sneakers with prices starting at $79.99, and a button to shop the collection.
Digital advertisement for Academy Sports + Outdoors featuring a sale on camouflage clothing and shoes, offering 20% off sitewide, with an image of a woman dressed in camouflage hunting gear using binoculars.
A female softball player in a blue uniform and sunglasses catches a ball with a glove during a game on a sunny day with green trees in the background. The text overlay reads 'Bring It Home', and the top left corner features the Academy Sports + Outdoors logo.
A baseball glove resting on a clay surface with part of a baseball field's foul line visible. The glove is tan and gray with teal accents, and Wilson branding. Sale information is overlaid, promoting the Wilson A2000 H75 with Superskin 11.75 inches for $299.99.
A white baseball bat lying on red clay with a white chalk mark and the text 'MADE FOR GRAND SLAMS' overlayed on the image.
Red background with white text reading 'Bring It Home' and a white underline under 'Home'. Small text at bottom with brand names and URLs, including Easton, Nike, Rawlings, Wilson, and acadmey.com.
A running shoe on a dirt trail with the quote 'Dominate the Diamond' in white text over the image.

Big Ideas, Real Impact