Skin in the Game — Hector Sanchez

Project Overview

For Intact America, Skin in the Game balances dignity and disruption. Using classic black-and-white portraiture and a tactile paper-tear motif, the campaign visualizes the abrupt, lifelong impact of involuntary circumcision—turning personal truths into a compelling call for bodily autonomy across print and digital media.

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Client: Intact America

Role: Creative Direction, Art Direction, Campaign Identity

Photography: Kevin Garret (Atlanta)

Deliverables: Print Collateral, Social Media Assets, Digital Campaign

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